Caesars Palace has announced a rather large change in policy. After years of marketing the fact that they were not going tocharge any resort fees, the company announced that they would begin charging resort fees now. They will be adding fees anywhere from $10-$25 starting on 1 March, which is going to cover different charges for amenities, Wi-Fi, the fitness centers that they offer, and a variety of other amenities. The company currently operates a total of nine hotels in the Las Vegas area, including some of the strips biggest names. According to the company, the change was actually something that guests ask for.
The idea was that the company would not charge resort fees, and instead was or goers would have to pay a fee in order to gain access to different amenities, in order to help the company pay for them. Now, everyone will be splitting the cost of these amenities, instead of having to pay for them one by one. The resort fee with something that was a good marketing ploy for the company, but did not work on a practical level when you had to ask your guests to pay additional money in order to gain access to some features that make your resort a popular choice.
A large majority of visitors to the Las Vegas area are not going to think about the resort fee when they are making a decision about whether or not to stay at a given hotel. This fact is one of the main facts of the company to change their policy. After years of using the no resort fees as a marketing ploy, the company decided that the headache that was caused by having to pay for multiple amenities that they offer, was far more detrimental to the company than simply charging additional fees in order to pay for those amenities. Only 30% of those who conducted a recent survey stated that they valued the amenities enough to pay for them separately, if the fees were waived.
The resort fee has become a vital addition for many businesses, and the amount earned is quite high for many different establishments throughout Las Vegas. At some, the fees are able to create revenues that nearly double the cost of the amenities. When the policy was originally launched, fax like that were disclosed to show just that they were actually receiving a much better deal than they had previously considered. However, it is clear that guests do not look at the resort fees, and instead are much more interested in being able to have full access to the resort that they pay for.
The company was not the first major company in Las Vegas to begin charging resort fees. That honor belongs to Station Casinos who first started charging resort fees in 2004. Since that time, many more resorts and hotels have started charging resort fees, as a way to increase their revenue and pay for their amenities. It has become standard throughout most of Las Vegas, and this is likely the reason why Caesars found that their gas were not as open to the idea of having to pay for the amenities separately.