Facebook has become one of the most prestigious and frequently used social networking sites in recent times. The website not only allows members to share their interests and likings, but, over a period of time, it has also evolved as one of the most effective platforms for marketing and promoting ideas, concepts, products, and services. In September this year, Facebook has also opened up to online casinos allowing them to advertise their business, the latest additions, and promos.
Previously, the social networking site did not permit any of the regular or gambling casinos to advertise their business. For the past two to three months, it has been featuring various advertisements by online casinos. The major reason for a change in the website policy was to increase its revenue for its sustenance and maintenance. Yet, there are still several rules and regulations that online casinos need to follow while listing themselves for promoting their business on Facebook. All regulations are very reasonable and most of them are regarding advertising on Facebook pertaining to the local (country or state) laws vis-à-vis gambling.
The rules and structures for online casinos on Facebook are really welcoming and advertising on the website is an interesting way to leverage international market. But casinos are required to consider the possible negative effects before featuring an advertisement on the website. The availability of ads and games can be accessed only in those countries where online casinos are allowed to operate. They need to take an approval from the Facebook before placing their ads.
Advertising on Facebook is one of the most effective ways for casinos to reach a larger target audience in their respective markets while making minimum efforts. The new trend of promoting gambling online has put casino sales on a boost. Besides private casino companies, government-backed online casinos and government lotteries are also permitted to advertise on Facebook. The land-based casinos are also allowed to promote their offerings on Facebook, but they can do so only in a country that has legislation permitting online gambling. The prominent feature of these ads is that they can only target those Facebook users who are above 18 years of age.
Other restrictions are also imposed on online casinos by the social networking sites. As gambling is illegal in the United States, no casino can target the players residing in the country. If an ad is about promoting any kind of skill-based gambling, sports books, or bingo, it must only target the users outside the United States and that too in those countries where they are permitted to operate. These new changes will not affect the Facebook users in any way. They can continue using this social networking site the same way they were using earlier.
The residents of United States may see some of the advertisements for the casinos operating in Las Vegas, North Carolina, and other states where gambling is permitted. The combination of this most powerful social networking site and famous casinos is working wonders as online casinos are experiencing a big boom in their sales.