Alliances and partnerships have always been of prime importance in the online gambling space. The prime objective of alliances has been to enhance the online betting experience for gamblers across the world. Such associations provide more accomplished platforms for the players to access with ease. Most often such associations do have a specific event or a tournament as the prime objective. Companies set out to maximize their gains and strike partnership deals accordingly. One such event of repute is the Investec Derby Festival which witnesses heavy betting. Two large corporate entities have struck a unique deal to enhance the experience surrounding this festival by providing betting services involving the event.
These are William Hill, the bookmaker of high repute, and the Epsom down Racecourse. Both entities display an avid interest in casino gambling as well as online gambling escapades. The agreement has been established for a long tenure of five years. It promises to extend a betting platform which is accomplished enough to target multiple gaming channels.
The Premise
Reportedly, this historic venture is not the result of current proceedings. The discussions for the same were initiated in 2010. It has taken almost a year to strike a five-year long contract between these two. The Officials of William Hill also stated that the phenomenal success of the Investec Derby Festival last year has also acted as a catalyst for this deal. Last year, as many as 125,000 people participated in the Investec Derby Festival, which was an unprecedented surge in demand. Moreover, the event naturally attracted plenty of media attention and the coverage received was high class. All in all, the Investec Derby Festival emerged as one of the most coveted events to be associated with in terms of revenues and image enhancement.
The Projections
Both William Hill and Epsom Downs are extremely positive about the outcomes of this deal. Rupert Trevelyan, the Racecourse Managing Director of Epsom Downs, has been particularly delighted about the association. He has been quoted expressing his joy. He was happy about the fact that the betting interface for the most popular racing festival of the UK will be maintained and created by William Hill. William Hill is reportedly known as “The Home of Betting” and is undoubtedly one of the most successful betting operations providers in the United Kingdom and also the whole world.
Ralph Topping, the CEO of William Hill Plc, has also expressed immense confidence on this partnership deal. He emphasized the importance of an event like the Investec Derby Festival as the biggest racing event in the country. He also explained that the deal would go a long way in improving the revenues of both the firms and will enhance the possibility of wagering online too.
What it Means
As a result of this deal, most of the betting can now take place on www.theroadtothederby.co.uk which is a brand-new microsite. The site will also provide expert analysis and news coverage. Videos pertaining to the Investec Derby Festival will also be showcased. Also, people can bet through the newly formulated iPhone app. This app will be fully equipped to provide race cards, odds analysis, and feedback. The App can be obtained from the Apple’s App Store Outlets.