While it still true that most people come to Vegas for the gaming opportunities, another venue is now showing signs of becoming just about as popular. That venue is clubbing. As more and more entertainment venues come into existence, this trend is only going to continue. And that could mean some trouble to those businesses that rely on gaming customers.
In a poll that was taken earlier this year, conducted by a gambling lobby, it discovered that nearly 26 percent of those people who are casino patrons are now choosing to spend their money on clubbing. This is especially true for those who enjoy going to what are called the mega-clubs. As mentioned above, this is being seen as a problem for casinos who are now losing that income.
For their part, club owners are thrilled that they are seeing so much new, and steady, business coming through their doors. To keep the ball rolling, they are adding some big names to their entertainment lineups as well as investing in modern optics such as laser shows. Their goal is to provide their patrons with some of the most exciting evenings in Vegas. In terms of lasers, a few years ago, most clubs may have had one or two lasers. Now, it is not uncommon for clubs to have as many as 25.
Vegas now can say that of the 100 most lucrative nightclubs in the US they have 21 of those. This is according to Nightclub & Bar a respected trade publication. What may surprise some people is that 7 of the clubs that now operate in Vegas are earning over $25 million a year. That is some serious cash.
To get into the action, many casinos are now opening their own clubs in the hopes of competing with outside clubs. To bring in their own customers these casino clubs are planning to go all out in terms of offering customers the “wow” factor that they are looking for.
Some clubs are trying to attract customers by offering such novel ideas as 3D glasses to watch the shows with, bringing in professional lighting directors to set up shows, some will be adding new LED walls to their clubs to bring in even more visual entertainment. The main goal is to provide an all-out thrilling experience that patrons will not soon forget and cause them to return again in the future. Some are even adding cannons that go off in sync with the music that is being played. The cannons shoot out confetti that covers those who are on the dance floor. A few clubs are even buying handheld cannons that they can give to their patrons to shoot off as they wish. Hakkasan at the MGM Grand is one club that is already doing this.
How all of this will play out in terms of taking money away from the gaming tables is yet to be seen. For those casinos that are getting into the club action the loss may not be as severe as will be to those who are not adding their own high-quality clubs.