Given that Full Tilt Poker is back up and running, PokerStars is alive and well, there is a plethora of online casinos available around the world, the United States advertising industry is poised and ready to capitalize on the legalization of online gambling in the US. According to the marketing periodical Advertising H, they estimate that the benefits of legalizing gambling in the United States via the Internet will be the “next boom for the advertising industry” this particular article highlights figures from a gambling consultancy that showed from $3.5 to $4 billion could easily be invested in marketing within the next five years by marketing and Internet gambling website operators. That dollar amount is more than what General Motors’s plant in the United States on its advertising in 2011. It is anticipated that by the end of 2017, United States online gambling may be able to generate more advertising revenue than even the overwhelming leader, the insurance sector.
These estimates are based on the gross value of the gambling market available online, which is been estimated at roughly $1 billion by the end of 2014. It is also estimated that online gambling will increase to $13 billion within the next 12 years. This is calling for the need for additional marketing, particularly if online gambling was legalized in the US, because they need to drive additional players to their website to improve and ensure the success of all online gambling companies. It is possible that up to 30% of revenues from gambling companies within the United States will spend their money on advertising as well as marketing. This will increase the business of digital media and other agencies drastically, boosting the economy exponentially in the area of marketing, computer software and development and much more. Although online gambling companies spend very little money within the last few years, they were limited to search engine optimization in order to increase their clientele. However, this particular scenario is rapidly changing, and more companies will be spending more time and money on interactive advertising, including billboards, magazines, television and Internet.
Although there is a specific demographic that is being targeted for online gambling advertising, major land casino owners would be able to increase their marketing budgets to compete with legalized online gambling once it becomes a staple in the United States. However, there are also some impediments, including the need to undergo extensive licensing processes, which is costly and time-consuming. It will also require a number of anti-gambling policies to be changed, in order to provide online gambling sites the opportunity to market and promote their sites outside of search engine optimization opportunities. What this likely will do, is that when online casinos get the go-ahead from the United States government, they are going to be in a mad scramble to get market share, critical mass and notoriety. What this means, is that the United States as a whole stands to benefit greatly from legalization of online gambling, because of the extensive amount of money that it will pour back into the economy through marketing and advertising expenditures, job creations and much more.