When it comes to reaching casino customers to inform them about special rewards or offers, mobile marketing is taking a leading role. In fact, mobile marketing is becoming more valuable than direct mailings or offers posted on websites.
In order to reach these customers, however, a mobile application is needed. This is where Joingo LLC, which is a San Jose, Calif.-based technology company, comes in handy. They have developed a mobile app menu that allows casinos to customize smartphone applications, and target and interact with loyalty members.
According to Joingo’s co-founder Alex Kanwetz, “We have a one-stop shop solution for a fragmented eco-system of apps. It’s also not about just having an app anymore; it’s about how you use it.”
By using the Mobile Loyalty System which ties into the customer database of a casino the casino is able to create personalized marketing campaigns that are based on the customer’s past history, his or her personalized preferences, as well as geographic location. This allows those casinos that are using the app to create and deliver to time sensitive materials and promotions which were very difficult to do in the past.
In additions, customers who are using the apps can now track their own points and do so anytime, day or night. This is seen as a major convenience for customers who like to keep on top of that sort of information. It also allows these customers to collect their rewards easily. Also, these apps can be easily integrated into social media such as Twitter and Facebook. Kanwetz said, “The value to the player is that they receive something that is personalized.”
Joingo was founded in 2008, and has 25 employees. They plan to increase that number up to 60 by the end of this year. Currently, the company is concentrating on expanding its client base which now includes 12 gaming companies. Kanwetz remarked that the company is focusing on gaming simply because it is a large space and they believe they have the products that can fill some of that space.
One of the major benefits to the Joingo program is that it can be used by casinos of any size. From the largest casinos in Macau to the smallest tribal casinos, all can take advantage of the program. According to Kanwetz, they have a functional mobile marketing or loyalty application running within 30 days. The program is compatible with iPhone, Blackberry, and Android operating systems. It can deliver text messaging and mobile websites, with its text messaging based on personal preference, as well as visit patterns and customer loyalty status.
As for the marketing side, its mobile functions allow casinos to deliver offers and coupons that can be sent and delivered in real time.
The company has also developed what they are calling the Joingo Game Network. This is a new catalog of mobile gaming content that is designed for casinos and it provides the needed infrastructure to deliver these new mobile games to mobile devices. It plans to continue designing new technologies for the booming mobile sector.